Indentifying Competitive Advantage *Chapter 2

Assalamualaikum. Today i would like to present about my second chapter is Identifying Competitive Advantage. This topic explain why competitive advantage are typically temporary. Discribe the relationship between business processes and value chain. There's compare Porter's three generic strategies.

This diagram shows 5 Forces Model. There is :-

• Industry among Competitors
• Threat of New Entrants 
• Bargaining Power of Buyer
• Threat of Substitutes 
• Bargaining Power of Suppliers

In Industry among Competitors has high when competition is fierce in a market and has a low when competition is more complacent. For example mart and its supplier using IT to enable system for communication and track product at aisles by effective tagging system. It also can reduce cost by using effective supply chain.

in Threat of New Entrants has high when it is easy for new competitors to enter a market and have a low when there are significant entry barriers to entering a market. Entry barriers is a product or services features that customer have come to expect from organisation compete and survive. For example new bank must offer online paying bills, acc monitoring to compete.

In Bargaining Power of Buyer has a high when buyers have many choice of whom to buy and have a low when their choices are few. To reduce buyers power and create competitive advantage. For example can booking thru online.

In Threat of Substitutes has a high when many alternatives to a product or services and have a low few alternative from which to choose. A organization would like to be on a market in which there are few subtitutes of their product or services. For example electronic product have a same function different brands.

In Bargaining Power of Suppliers has a high when buyers have a few choices of whom to buy from and have a low  their choices are many. For example best practices of IT to create competitive advantage. Business to Business marketplace to private axchange allow a single buyer to post and need open the bidding any supplier would care to bid. Reverse Auction an format in which increasing lower bids.

That's all for today. Thank you :) xiexie :)

Business Driven Technology *Chapter 1

Assalamualaikum. Today I want to talk about Information Technology (IT) chapter 1. The objective in Business Driven Technology is a Distinguish Management Information System (MIS) and Information Technology (IT). This discribe the relationship among people Information Technology. IT in our daily life is electronic that can connect to one another are found everywhere. For example in the office, home can connect.
Three IT impact on Business Operating is

• Reducing Cost
• Improving Productivity
• Generating Growth

Reducing Cost can reduce of paper work, communication and time. Second is Improving Productivity in the pocess to promote the product with smoothly and efficient. Third is Generating Growth in case of increasing on demand and supply for the customer.
In IT is a field concerned with the use of technology in managing and processing information. If can be important enable of business success and innovation. Not useful unless the right people know how to use and manage it effectively.
In Management Information System (MIS) is a bus function just as marketing, finance, operating and human resources. General name business function and academic disipline covering the application of people technology information technology basic have.
Important of MIS have 3 :

• Data,Information and Business Intelligance
• IT Resources 
• IT culture

Data,Information and Business Intelligance in data raw fact that describe the characteristics of an event.   In information is data converted into a meaningful and usefull context. And in Business Intelligence is application and technology that are used to gather, provide access to, and analize data and information to support decission making efford. Second is IT Resources that refer on three key of resources. There is people, information, and Information Technology. Third is IT Culture influance the way people use information technology ad will reflect the important that company leader attribute to the use of information in achieving success or avoiding failure.
Organisation information culture have 4 :

• Functional Culture
• Sharing Culture
• Inquiring Culture
• Discovery Culture