Sunday 27 January 2013

STORING ORGANIZATIONAL INFORMATION - DATABASES

 Hye. This is the answer for the learning outcome.



(1) define the fundamental concepts of the relational database model


Concept of a database is that of a collection of records or pieces of information which is a structural description of the type of facts held in database known as a schema. Schema describe the objects that are represented in the database and the relationships among them. There are ways of organizing a schema modelling the database structure known as database models or data models. but nowadays, Relational model is commonly used which is all information in the form of multiple related tables each consisting of rows and columns. this model represents relationships by the use of values common to more than one table. Hierarchy model and the network model is use a more explicit representation of relationships.
(2) evaluate the advantages of the relational database model 

  • increased flexibility
  • increased scalability and performance
  • reduced information redundancy
  • increased information integrity (quality)
  •  increased information security

INCREASED FLEXIBILITY
  • good database that can handle changes quickly and easily
  • physical view of information deals with the physical storage of information on a storage device such as a hard disk
  • logical view of information focuses on how users logically access information to meet their particular business needs
INCREASED SCALABILITY & PERFORMANCE
  • scalability refers to how well a system can adapt to increase demand
  • performance measures how quickly a systems performs a certain process or transaction

REDUCED INFORMATION REDUNDANCY
  • redundancy is the duplication of information, or storing the same information in multiple places
  • occurs bcoz organizations frequently capture and store the same information in multiple locations.
  • primary problem with redundant is that it is often inconsistent which makes it difficult to determine which values are most current or most accurate
INCREASED INFORMATION INTEGRITY (QUALITY)
  • measures of the quality of information
  • database environment, integrity constraints are rules that help ensure the quality of information 
  • two types of integrity:
(1) relational integrity constraints - enforce bacic & fundamental information based constraints
(2) business (critical integrity constraints) - enforce business rules vital to an organization's success and often require more insight and knowledge than relational integrity constraints

INCREASED INFORMATION SECURITY
  • organizational asset
  • as systems become increasingly complex and more available over the internet, security becomes an even bigger issue
  • offer many security features including passwords access levels, and access controls
  • password provide authentication of the user
 (3) define the database management system (DBMS) and its relationship to a website
 DBMS is software through which users and application programs interact with a database. The user sends requests to the DBMS and the DBMS performs the actual manipulation of the information in the database. there are two primary ways that users can interact with a DBMS, directly and indirectly. 

(4) explain why an organization would want to integrate its database

by integrating its systems or building connections between its many database, its allow the organizations multiple system to automatically communicate by passing information between the databases, eliminating the need for manual information entry into multiple systems because after entering the information once, the integrations send the information immediately to all databases. the integrations not only enable the different departments to share information, but have also dramatically increased the quality of the information. without integrations, an organization will,
1. spend considerable time entering the same information in multiple system
2. suffer from the low quality and inconsistency typically embedded in redundant information


Friday 25 January 2013

Chapter five - Organizational structure the support strategic initiative

IT roles and responsibilities

    Information technology is a relatively new functional area, having been around formally in most organizations only for about 40 years. Job titles, roles, and responsibilities often differ dramatically from organization to organization.

    Most organizations maintain positions such as chief executive officer(CEO), Chief Financial Officer(CFO), and Chief Operations Officer(COO) at the strategic level. Recently there are more IT related strategic position such as Chief Information Officer(CTO), Chief Security Officer(CSO), Chief Privacy Officer(CPO),and Chief Knowledge Officer(CKO).

Chief Information Officer (CIO)
CIO is responsible overseeing all uses of information technology and ensuring the uses of IT is related with business goal and objectives. CIO will report directly to the CEO. Under CIO there will be a manager who are conduct all the IT project to be on time and within budget. There will also have a loader so that the strategic vision of IT is in line with the company strategic vision.

Chief Technology Officer (CTO)
CTO is the person who responsible about the throughput, speed, accuracy and availability. The function of CTO are similar with CIO except the CIO have additional responsibility which is make sure IT are aligned with company strategic initiative.

Chief Security Officer (CSO)
CSO is like a policeman of the company's IT system. They are responsible to make sure that the IT system of the company are safe against attack from hackers and viruses. The employment of the CSO are being increased every year because of the number of hackers and viruses. Most CSO must have the ability to create a security system and also the ways to solve the attack and viruses.

Chief Privacy Officer (CPO)
CPO are responsible to ensure the ethical and legal use if information within an organization. Usually they are only dealing with the internal staff because only them are using the information. This position is the newest position is the newest position in IT. Many CPO employed are lawyers by training which enabling them to understand the often complex legal issue surrounding the use of information.

Chief Knowledge Officer (CKO)
CKO are responsible in collecting, maintains and distributing the organization's knowledge. CKO also will create the system so that the information can stored easily and can be reuse knowledge. The CKO also make sure that all the employees are updated the organization.
 

 




Effectiveness of Facebook Marketing

A lot has been made of the performance of Facebook in recent months. In particular, conflicting reports have shown to be both an effective means for business to target their advertising dollors. But despite those dueling finding, small business may not want to automatically write off advertising on Facebook, especially if it is done correctly and expertations are managed.


Benefit
Social  media education company said. "Compare this to the yellow pages,radio,TV,print where you get the ad, but you do not get the list. With facebook, business owner can create a growing community of potential customer that will be with them for years potentially. "Simply put, Facebook when used effectively, are able to benefit greatly from word for mouth advertising in a way that other ads cannot. On Facebook, you see other fans of a business or product. You see your friends like them. This things matter and make for more effective  marketing channel. Ever, I can target an ad to editors that work at BusinessNewsDaily. That gives a business access to marketing gold and relecance."


Effective.
One of the biggest benefits for facebook advertising is that you are reacting your target demographic in their comfort zone. When a person is logged into their facebook page, they are confortable. When they see your ad on facebook page there is a certain amount of trust that is inherent and that you don't get when seeing a random link on a Google search. That trust can be a particularly important factor in the effectiveness of advertisements on facebook. Then main difference between a facebook page and a traditional Web page is you can see customer feedback. If someone click on your facebook ad and goes to your page, they can actually read what other people are saying about you. That helped uild trust among your client base.